Breaking News hot off the press!

Yep, you can now grab our freaking delicious, game-changing cereals on supermarket shelves across the UK for the very first time.

To celebrate? We took breakfast to the next level… literally. Bowls in hand, e-foiling down the Thames like it’s a totally normal way to start the day. Easy 🥣

Jokes aside, this is a big one for us. Being in Morrisons means more people can get their hands on a breakfast that’s actually good for you and tastes unreal. No compromises.

Great news for breakfast lovers: we’ve added two brand-new Holie’s flavors to our shelves!
Start your day with Crunchy Muesli Protein Apple Crumble, a deliciously crunchy muesli that tastes just like your grandma’s homemade apple crumble, now with added nutritional benefits. The perfect way to enjoy a comforting classic while fueling your morning.
We’re also introducing Granola Low Carb Cacao. After the success of the Low Carb Crunch, this new variant was a must. Expect the same satisfying crunch, now combined with a rich cocoa flavor. Ideal for those who want to enjoy a lower-carb option without compromising on taste.

Give them a go and let us know what you think!

A kids’ cereal with grown-up ingredients. Made for all ages and actually good for you.
No added sugar, no sweeteners, high in protein & prebiotic fibre. And as always… FREAKING DELICIOUS.
Available via our B2B webshop, Albert Heijn, Jumbo, Plus, Colruyt and Carrefour!

Milestone ✅

This one makes us extra proud! Holie's is now available at Intermarché Belgium. 
And the effect on local health? Let’s just say... instantly visible.

After months of hard work, our team can finally shout it from the rooftops: Our B2B webshop is LIVE! 🎉

What makes it special?
⭐️ You can now order directly from us at business prices
⭐️ Get your hands on epic branded glass jars and displays
⭐️ And soon, you’ll find Holie's not just at home - but in your offices, gyms, hotels and way beyond

Ready to serve Holie's at your location? Check the B2B button on this website.

Do you prefer to order via a wholesaler? Please contact Bregje at business@holies.com

We were taken to court by Lotus Bakeries over our Sugar-Score campaign — and we won. The judge confirmed what we’ve known all along: showing people how much sugar is really in their food is fair, transparent, and necessary. But this is only the beginning. With our Stop Sweettalk petition, we’re pushing for a future where misleading health claims on sugary products are no longer allowed.

Holie's recertified as a B Corp with a topscore of 126.2. This puts us in the top 3% highest scoring B Corp certified food brands in the world. Pretty sweet right? We're far from perfect, just making slightly better decisions every day. 

Things are moving fast in the UK. We’re flying off the shelves at Ocado Retail — already outperforming legacy and local challenger brands. Time to double down. We’ve just opened our Holie's HQ in the heart of London and added two total legends to the crew: Bina & Ash — ex-Liquid Death and Red Bull — now fueling the Holie's rocketship. Interested in hearing more about Holie’s and want to meet the local team? Feel free to drop by our HQ at Fora, 201 Borough High Street, London SE1 1JA. More big moves coming soon. Cheerio for now!