Oops! We wrote a hit single
To introduce Holie's Crunchy Bars to the world, we started a band and wrote a hit single. It played on national radio and racked up nearly a million streams. True story.
A new ABC of sugar codenames
There are so many codenames for sugar, you could create a whole new alphabet for it. So we did. The result? A viral campaign that raised international awareness about how big brands hide sugar in our food under misleading names.
Holie’s circus in Brussels
Belgium loves Holie’s. In just a couple of years, we became a household name, so it was time to give something back (besides the world’s healthiest cereals and bars). Enter Holie’s Circus: a wild mix of young dog acrobats and street performance art. The roadshow kicked off in Brussels, and we’ll be popping up in cities across Belgium soon. Enjoy the show!
The store is a dancefloor
We created some amazing new Holie’s Crunchy Bar flavors—and that called for a celebration. So we turned a shop into a disco and invited a world-class dance crew to tear up the floor in Holie’s swag. Yep. That’s exactly what we did.
The truth about healthwashing
Big food loves to pretend it's selling healthy products — but they're full of sh*t. Uh, sugar. That’s why we launched The Holie Truth: an award-winning campaign that exposed healthwashing by the biggest cereal brands out there.To mark the occasion, our founders dressed up as Holie’s Angels and went all in, so to speak. Pretty sweet, right?
Holie’s gospel choir hits the UK streets
We celebrated Holie's UK launch with our own gospel choir in Piccadilly Circus. The crowd and the internet went wild for it. So did the local police — but that’s a whole different story.
