Who's ready to have some fun?

Together with Pien, known from Pien laat haar eten zien, we created the Pien x Holie’s Breakfast Club! A collection of breakfast recipes worth getting out of bed for. Every dish is not only incredibly tasty but also packed with wholesome ingredients to kickstart your day the right way.

Ready to get the breakfast party started? Download the full breakfast bundle here

Hate to break it to you, but big brands are drowning your food in sugar. The worst part? They're hiding it behind misleading health claims like 'no refined sugar,' 'just fruit and nuts,' 'rich in vitamin D,' 'no artificial colors or flavors,' and '100% natural ingredients.' Meanwhile, their products are stuffed with sugar your body doesn’t need.

Go to Sugarscore.info 

To introduce Holie's Crunchy Bars to the world, we started a band and wrote a hit single. It played on national radio and racked up nearly a million streams. True story.

There are so many codenames for sugar, you could create a whole new alphabet for it. So we did. The result? A viral campaign that raised international awareness about how big brands hide sugar in our food under misleading names.

Belgium loves Holie’s. In just a couple of years, we became a household name, so it was time to give something back (besides the world’s healthiest cereals and bars). Enter Holie’s Circus: a wild mix of young dog acrobats and street performance art. The roadshow kicked off in Brussels, and we’ll be popping up in cities across Belgium soon. Enjoy the show!

We created some amazing new Holie’s Crunchy Bar flavors—and that called for a celebration. So we turned a shop into a disco and invited a world-class dance crew to tear up the floor in Holie’s swag. Yep. That’s exactly what we did.

Big food loves to pretend it's selling healthy products — but they're full of sh*t. Uh, sugar. That’s why we launched The Holie Truth: an award-winning campaign that exposed healthwashing by the biggest cereal brands out there.To mark the occasion, our founders dressed up as Holie’s Angels and went all in, so to speak. Pretty sweet, right?

We celebrated Holie's UK launch with our own gospel choir in Piccadilly Circus. The crowd and the internet went wild for it. So did the local police — but that’s a whole different story.