About Us
Big cereal brands are hiding sugar in our food. They claim to be healthy but they're actually not.
So in 2018 we set out on a mission to challenge the food industry with a bold, better and healthy cereals and bars alternative. What started as a crazy in idea in Amsterdam, has grown into a wild adventure. Are you ready to have some fun?
The best part
No honey.
No sweeteners.
High protein.
Stay strong.
High in prebiotic fibre.
Good for your gut.
Us vs Them
We get it. You're probably busy and just want to know how "healthy" we actually are, or if it's just marketing talk. To make life easy we visualised how our cereals stack up against the others:
| Sugar | Protein | Fibre | |
|---|---|---|---|
| 2.9g | 22.1g | 19g | |
|
5.0g | 15.3g | 12.3g |
|
6.2g | 12.6g | 15.2g |
|
8.7g | 11.5g | 8.0g |
|
8.9g | 11.8g | 15.3g |
|
9.5g | 8.0g | 14.6g |
|
9.7g | 11.3g | 10.5g |
|
10.4g | 13.9g | 8.5g |
|
18.8g | 9.8g | 7.8g |
|
20.5g | 16.0g | 6.2g |
|
20.8g | 8.6g | 6.8g |
*Average gram per 100g
The Crew
Hole's is a purpose-driven business. We're on a mission to make people healthy again. This makes us more than just another food company. We're a group of passionate people that's challenging the status quo, while having sh*tloads of fun along the way.
Merick
Co-founder & CEO
Valentijn
Co-founder & CMO
Arent
Head of Finance & Ops
Singita
Creative Director
Ruben
Head of Sales
Samira
Brand Manager
Belle
Supply Chain Manager
Roos
Office Manager
Philine
Supply Chain Support
Matthijs
Business Controller
Jordy
Creative
Rosalie
People
Ardine
Creative Producer
Bregje
Key Accountmanager OOH
Lara
Commercial Lead BE
Stefania
Finance Administrator
Claire
Key Account Manager
